Susan Burke – VP of Marketing, 700Credit
Recent studies have proven that dealers who pull more than one credit score on consumers have higher closing ratios and gross profits than dealers who pull only one score. In a recent study 55% of applicants with 2 credit bureaus pulled have risk scores that vary by more than 20 points, and the variance increases to over 30 points when all three scores are pulled. This implies the possibility of your customers qualifying for better rates on the majority of your deals!
In this session, we will discuss the statistics and walk through real-life testimonials of how dealer’s like yourself have greatly benefited from pulling multiple bureaus during the funding process. We will also discuss how you can make multi-bureau pulls work for you.
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About Susan Burke Susan is the Vice President of Product & Marketing for 700Credit. In this role Susan is responsible for setting the marketing and branding direction for all external and client-facing communications, campaigns, web-based and social media presence. In addition, Susan is responsible for working with clients and affiliate partners to identify new opportunities for product enhancements and for the launch and implementation of new products. Susan began her career as a programmer for Data General (now EMC) and through the years developed a successful and rewarding career in product management. In 1995 Susan was part of the Java launch team at Sun Microsystems, and went on in 1995-1998 to develop the first web-based car shopping site on the Internet. Since then she has worked on several digital, mobile and social product lines resulting in millions of dollars in revenue for companies like Accenture, CDK Global and Autotrader.com. Most recently, Susan co-founded and ran Social2Step LLC, a social media platform that makes it easy and rewarding for companies to engage their employees as social brand advocates. Susan has a Computer Science and Math degree from Michigan State University and graduated Suma Cum Laude from DePaul University’s Kellstadt Graduate School of Business with an MBA in International Business. |
